Tuesday, March 2, 2010

Newspaper Solutions

In this day and age of electronic technology, ecological awareness and other social and resource movements, newspaper magnates around the world are in a quandary about which technologies to diversify into, how to reduce there greenhouse gas emissions, and still be able to make money. Paper newspapers are reused by millions around the world for a myriad of tasks, from boot polishing through to art production. Have you ever noticed that products offered to be removed are often the most reused, such as newspapers, which are already recycled, instead of bulky "use once" packaging? Here is an idea that increase their profits, is cheaper for the customer, and reduces the overheads of material costs, transport costs, and also greenhouse gas guilt/costs.
As well as branching into electronic technologies, it could be good if the newspaper sold their newspaper SECTIONS, so that the customer could select the sections of greatest interest to them. So, if they are looking for a car, like the horoscope, want to know the local and/or world news, and the T.V. times, they can buy those particular sections, and leave the rest. Or if they work the stock market and have children, the business section, news section, and cartoon/ kid's entertainment pages. Or if they love gossip, hate sport and like political debate, the social pages and political news/commentary section might suit. If they like sport, are looking for a house, and the Mrs. likes the crossword puzzle, they can buy the sports section, real estate section, and the crossword/horoscope pages. A billion other examples could be given.
This means the customer is more satisfied (they don't have to dig through a huge, cumbersome newspaper for a small section) and pays less. The "landfill" potential, and production/transport costs/greenhouse gases are reduced. Also, the newspaper would benefit in three ways. Firstly, they can charge more for less. If a section costs 5c to produce (which doesn't change), earns 13c, buying the individual section could cost 20c, thereby increasing profits at less material effort, except at point of purchase. Also, for profitability and customer research, it makes it easier as an editor to see what sections sell the most. "Prime" sections can sell at a higher price. Also, it looks good for the company, making both the "greenies" and the "sensible" Conservative pragmatists smile and approve. Anyone who doesn't like it can buy the whole paper! Most people would react to it a as a revolution of something sensible finally being done.

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